What makes people open an email? Click it? Convert or advance through the funnel from it? A multitude of things. It’s not just in the copy, the design or the timing. It’s in all of that and much more: If you want to read more about it, check out the blogs on how to achieve …
The anatomy of a high converting email – infographic Read More »
Events are on the rise and that really shouldn’t be any surprise for anyone. They’re great for increasing brand awareness, generating leads, closing sales and engaging new or existing audiences. A study from last year showed that 2 in 3 B2B marketers are using in-person events to generate leads (according to Adstage). But, of course, …
You can read part 1 here. We continue our review of the strategies and tactics behind email campaigns that convert the most leads with part 2. Whilst in part 1 we looked at deliverability, email lists and subject lines, in this part we will cover: Timing of delivery Email content Follow up and automation 4. Timing …
How to develop a high converting email campaign (part 2) Read More »
Emails are one of the most effective channel for revenue generation, with 59% B2B marketers saying so (according to BtoB Magazine). Plus, nearly 3 in 4 marketers believe email marketing is a critical touchpoint along the customer journey (according to Salesforce). There’s no denying the power of email marketing across the sales cycle and what …
How to develop high converting email campaigns (part 1) Read More »
One of the million dollar questions in event marketing is “how do you attract attendees”. To try and answer it, we’ve created The B2B Event Marketing Guide, a 15 chapters report on the full marketing strategy and planning process that goes behind a business event. The article below is an excerpt from the guide. Find the …
B2B Event Marketing Guide – The best time to call me is email (Owned Media) Read More »
Most of event and B2B marketers will know the drill. You need to run a campaign and one of your key tactics is email marketing – kind of logical when you think that 86% of professionals saying they prefer to use email when communicating for business purposes (Source). To increase the number of contacts you’re …
Building a contact list in a GDPR compliant world Read More »
