Setting Marketing Objectives for Your SME
Setting marketing objectives is the first step to taking your business to new heights.
How to
How to Generate Quick Content Ideas
Generating quick content can be done from your old content. Repurpose, recreate, curate.
Why Are Events a Good Thing for Your Small Business
Virtual, hybrid, or in person, events are a huge booster of awareness & engagement for your small to medium business.
Know the Marketing Dictionary 101
You are probably here because you came across a mystical challenge: the marketing vocabulary! No worries, we are here to take you through the first three levels of this wonderland: The basics, Tools, Results and Help. No more time to lose, let’s dive in! The Basics Leads = a marketing lead is someone who shows …
What is an event agency?
You may be on this page because you want to know what exactly an event agency does, or maybe you want to know if you need one for your upcoming event. That’s a great thing because in this article we will cover everything you need to know about event agencies. This should also help clarify …
Should You Hire a Marketing Agency for Your Small Business?
If you are a business owner, maybe you have thought once or twice about establishing or expanding your marketing activity in your company. Or maybe you are in that point where you have already started doing it, but you feel like you need some specialized help. We are a marketing agency, but we don’t think …
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How Can Small Businesses Build Great Marketing Teams
Everyone in business wants to sell. Our products, services, houses, cars, teddy bears, porridge mixes. These products or services you offer may have high quality, but without a good marketing strategy, people won’t find out about them. So, you need a good marketing strategy and an important step to get it is finding the right …
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5 easy tips to get more leads in 2021
I was recently looking at a post of 2021 lead generation statistics. And it said 61% of marketers think their #1 challenge is lead generation. What is this, Groundhog Day? Doesn’t that happen every year? To be fair, I was too lazy to check, but I’m pretty sure it’s the same conversation every year – …
Beginner’s guide: build customer personas with no data
Sometimes, the big companies have it good, don’t they? They have the data, the money and the resources to do what they want. Inevitably, at some point in your marketing life, you end up envying them. There they are doing it all while you have to base your decisions on hunch rather than historical data. …
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The best content marketing strategy for events in just 5 steps
Events are a big part of the marketing strategy, helping fulfil objectives of lead generation, lead nurturing, conversions and advocacy (so across all stages of the marketing funnel). They can inform, engage, entertain, activate and wow audiences, giving them the chance to interact with brands in unique ways. I believe events can be compared to …
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