If you are a business owner, maybe you have thought once or twice about establishing or expanding your marketing activity in your company. Or maybe you are in that point where you have already started doing it, but you feel like you need some specialized help. We are a marketing agency, but we don’t think …
Should You Hire a Marketing Agency for Your Small Business? Read More »
Everyone in business wants to sell. Our products, services, houses, cars, teddy bears, porridge mixes. These products or services you offer may have high quality, but without a good marketing strategy, people won’t find out about them. So, you need a good marketing strategy and an important step to get it is finding the right …
How Can Small Businesses Build Great Marketing Teams Read More »
Let’s put it out there first: yes, we are an agency that works on events (amongst other things). No, we don’t think you should always work with an event agency because it’s money for us/them. Yes, we have turned down customers when we thought we can’t provide enough added value. I’ve been an event marketer …
Working with a (virtual) event agency – when, why, how Read More »
Check out the video below, where we discuss tools and strategies for better lead conversion, such as Hubspot, Lead Forensics, Hotjar, Demandbase, Mention and Leadoo Marketing Technologies. For those of you who would rather read, here is the article on it. Get the next video and/or article in your inbox. Sign up to the newsletter.
For those of you who, like me, prefer to read, check out the full article. For those of you on the visual side, here is the infographic presenting it: About the author: I am Raluca Apostol, Founder and Account Director at eMarketing Stars and I have marketed over 60 events in the last 9 years, …
It’s not all about the number of leads you bring in. It’s about the quality and how many end up converting. In this new video, we talk about the marketing KPIs you should be tracking in B2B. For those of you who have had a sudden urge to do something, download The B2B Marketing KPI …
A year and a couple of months ago I started one of the most amazing journeys in my professional life. After more than a decade in online media I left that world behind to try a new adventure in a somehow similar domain. Or at least that’s what I thought. My adventure at eMarketing Stars …
They say the only constant in life is change and if marketing can testify to anything, it’s that this is 100% true. So, in keeping up with times, we have a change of our own to announce. When we launched our brand 2 years ago, we were aiming to be the agency of choice for …
This time last year the pandemic was still something new, that we were starting to discuss. We didn’t think it was something too serious. We were still travelling for events and didn’t think that will change as fast as it did. Ah well, we’ve adapted and our businesses survived, one way or the other. We’ve …
What makes people open an email? Click it? Convert or advance through the funnel from it? A multitude of things. It’s not just in the copy, the design or the timing. It’s in all of that and much more: If you want to read more about it, check out the blogs on how to achieve …
The anatomy of a high converting email – infographic Read More »
