Raluca Apostol

Marketing Director specialised in event campaign management, lead generation and audience acquisition.

Cutting marketing budgets in crisis – DOs and DONTs

Even though it may not be here (yet), the crisis certainly seems very close. Increased inflation, spiking energy costs, concerns over gas prices and supply chain disruption all make for a glooming outlook. No wonder most companies seem to have developed a plan they are already implementing, which involves cutting costs, freezing hiring and holding …

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Tips and tricks for a better lead conversion strategy

Check out the video below, where we discuss tools and strategies for better lead conversion, such as Hubspot, Lead Forensics, Hotjar, Demandbase, Mention and Leadoo Marketing Technologies. For those of you who would rather read, here is the article on it. Get the next video and/or article in your inbox. Sign up to the newsletter.

2020 in numbers

If we had to look back at 2020 in terms of social media relationship statuses, it would tick the “it’s complicated box”. Imagine being an events agency in a time where live events are no longer possible, all across the world. Luckily, clients (and us) have rapidly pivoted to online events and enhanced digital activity. …

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15 data sources for marketers

Data is important for marketers. Here are top 15 data sources and KPIs you should be tracking: Speaking of KPIs, we’ve also launched The B2B marketing budget template, which can help you identify top performing channels for lead generation, lead nurturing and conversion. Fill in the form below and we’ll send it you via email:

The best content marketing strategy for events in just 5 steps

Events are a big part of the marketing strategy, helping fulfil objectives of lead generation, lead nurturing, conversions and advocacy (so across all stages of the marketing funnel). They can inform, engage, entertain, activate and wow audiences, giving them the chance to interact with brands in unique ways. I believe events can be compared to …

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