Setting Marketing Objectives for Your SME
Setting marketing objectives is the first step to taking your business to new heights.
marketing strategy
Know the Marketing Dictionary 101
You are probably here because you came across a mystical challenge: the marketing vocabulary! No worries, we are here to take you through the first three levels of this wonderland: The basics, Tools, Results and Help. No more time to lose, let’s dive in! The Basics Leads = a marketing lead is someone who shows …
What is an event agency?
You may be on this page because you want to know what exactly an event agency does, or maybe you want to know if you need one for your upcoming event. That’s a great thing because in this article we will cover everything you need to know about event agencies. This should also help clarify …
5 Steps for a killer content marketing strategy
For those of you who, like me, prefer to read, check out the full article. For those of you on the visual side, here is the infographic presenting it: About the author: I am Raluca Apostol, Founder and Account Director at eMarketing Stars and I have marketed over 60 events in the last 9 years, …
Set up your personality based marketing strategy
I like reading. Give me a good book and I’ll power through the book in a few days usually. But give me a business book and I’ll postpone it for ever and ever, only reading a few pages at a time. I just find them too boring and hard to read due to the lack …
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5+ strategies and tools that help you convert more leads (long)
This is the long(er) version of the post. If you want to read a shorter version, you can do so here. Lead conversion is a pain. Not that I’m saying it, the numbers are. According to Salesforce, 79% of leads never convert and it’s no wonder. 44% of sales people give up after one “no” and an extra 22% after the second (More than Accountants). It’s not looking peachy for marketers either, since 1 in …
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5+ strategies and tools that help you convert more leads (short)
This is the shorter version of this article, so if you want to go into more details or simply look busier for longer at work, here is the long version. With 79% of leads never converting (according to Salesforce), lead closing is an area that needs constant TLC. Whether you’re aiming to grow from 1% …
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3 things marketing pros do for the best marketing strategy
Ask any marketer and they’ll tell you the same thing: there is no miracle formula for the best performing marketing strategy. Each industry, sector and target audience has its own specifics, so the key is to track, test and optimise. However, there are 3 key areas that absolutely every pro marketer nails down to the …
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B2B Event Marketing Guide – The marketing plan, make it or break it
One of the million dollar questions in event marketing is “how do you attract attendees”. To try and answer it, we’ve created The B2B Event Marketing Guide, a 15 chapters report on the full marketing strategy and planning process that goes behind a business event. The article below is an excerpt from the guide. Find the …
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