event marketing

The best content marketing strategy for events in just 5 steps

Events are a big part of the marketing strategy, helping fulfil objectives of lead generation, lead nurturing, conversions and advocacy (so across all stages of the marketing funnel). They can inform, engage, entertain, activate and wow audiences, giving them the chance to interact with brands in unique ways. I believe events can be compared to …

The best content marketing strategy for events in just 5 steps Read More »

B2B Event Marketing Guide – Owned Media (Website & Blog)

One of the million dollar questions in event marketing is “how do you attract attendees”. To try and answer it, we’ve created The B2B Event Marketing Guide, a 15 chapters report on the full marketing strategy and planning process that goes behind a business event. The article below is an excerpt from the guide. Find the …

B2B Event Marketing Guide – Owned Media (Website & Blog) Read More »

B2B Event Marketing Guide – It’s the data, stupid

One of the million dollar questions in event marketing is “how do you attract attendees”. To try and answer it, we’ve created The B2B Event Marketing Guide, a 15 chapters report on the full marketing strategy and planning process that goes behind a business event. The article below is an excerpt from the guide. Find the …

B2B Event Marketing Guide – It’s the data, stupid Read More »

Scroll to Top