event marketing Archives - EMarketing Stars

In the fast-paced world of digital marketing, lead generation is the lifeblood of small and medium-sized enterprises (SMEs). It’s the key to finding potential customers, nurturing relationships, and ultimately driving business growth. However, for many SMEs in the tech industry, understanding effective lead generation strategies can be a daunting task. Fear not! In this article, …

Lead Generation for SMEs: Tips, Tricks & Event Marketing Read More »

Feb 21 202321/02/2023

Event Marketing – 2023 Statistics & Trends

B2B event marketing guide, Blog post, How to

Generating quick content can be done from your old content. Repurpose, recreate, curate.

Jan 27 202327/01/2023

Setting Marketing Objectives for Your SME

Blog post, How to

Setting marketing objectives is the first step to taking your business to new heights.

Aug 8 202211/08/2022

How to Generate Quick Content Ideas

B2B event marketing guide, Blog post, How to

Generating quick content can be done from your old content. Repurpose, recreate, curate.

Jul 6 202206/07/2022

Why Are Events a Good Thing for Your Small Business

B2B event marketing guide, Blog post, How to

Virtual, hybrid, or in person, events are a huge booster of awareness & engagement for your small to medium business.

May 17 202217/05/2022

Know the Marketing Dictionary 101

B2B event marketing guide, Blog post, How to

You are probably here because you came across a mystical challenge: the marketing vocabulary! No worries, we are here to take you through the first three levels of this wonderland: The basics, Tools, Results and Help. No more time to lose, let’s dive in! The Basics Leads = a marketing lead is someone who shows …

Know the Marketing Dictionary 101 Read More »

Apr 13 202213/04/2022

What is an event agency?

B2B event marketing guide, Blog post, How to

You may be on this page because you want to know what exactly an event agency does, or maybe you want to know if you need one for your upcoming event. That’s a great thing because in this article we will cover everything you need to know about event agencies. This should also help clarify …

What is an event agency? Read More »

Jun 7 202107/06/2021

Working with a (virtual) event agency – when, why, how

Blog post

Let’s put it out there first: yes, we are an agency that works on events (amongst other things). No, we don’t think you should always work with an event agency because it’s money for us/them. Yes, we have turned down customers when we thought we can’t provide enough added value. I’ve been an event marketer …

Working with a (virtual) event agency – when, why, how Read More »

Apr 21 202116/11/2021

5 Steps for a killer content marketing strategy

Infographic

For those of you who, like me, prefer to read, check out the full article. For those of you on the visual side, here is the infographic presenting it: About the author: I am Raluca Apostol, Founder and Account Director at eMarketing Stars and I have marketed over 60 events in the last 9 years, …

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Oct 15 202011/05/2021

The best content marketing strategy for events in just 5 steps

How to

Events are a big part of the marketing strategy, helping fulfil objectives of lead generation, lead nurturing, conversions and advocacy (so across all stages of the marketing funnel). They can inform, engage, entertain, activate and wow audiences, giving them the chance to interact with brands in unique ways. I believe events can be compared to …

The best content marketing strategy for events in just 5 steps Read More »