Event Marketing – 2023 Statistics & Trends
Generating quick content can be done from your old content. Repurpose, recreate, curate.
event marketing
Setting Marketing Objectives for Your SME
Setting marketing objectives is the first step to taking your business to new heights.
How to Generate Quick Content Ideas
Generating quick content can be done from your old content. Repurpose, recreate, curate.
Why Are Events a Good Thing for Your Small Business
Virtual, hybrid, or in person, events are a huge booster of awareness & engagement for your small to medium business.
Know the Marketing Dictionary 101
You are probably here because you came across a mystical challenge: the marketing vocabulary! No worries, we are here to take you through the first three levels of this wonderland: The basics, Tools, Results and Help. No more time to lose, let’s dive in! The Basics Leads = a marketing lead is someone who shows …
What is an event agency?
You may be on this page because you want to know what exactly an event agency does, or maybe you want to know if you need one for your upcoming event. That’s a great thing because in this article we will cover everything you need to know about event agencies. This should also help clarify …
Working with a (virtual) event agency – when, why, how
Let’s put it out there first: yes, we are an agency that works on events (amongst other things). No, we don’t think you should always work with an event agency because it’s money for us/them. Yes, we have turned down customers when we thought we can’t provide enough added value. I’ve been an event marketer …
Working with a (virtual) event agency – when, why, how Read More »
5 Steps for a killer content marketing strategy
For those of you who, like me, prefer to read, check out the full article. For those of you on the visual side, here is the infographic presenting it: About the author: I am Raluca Apostol, Founder and Account Director at eMarketing Stars and I have marketed over 60 events in the last 9 years, …
The best content marketing strategy for events in just 5 steps
Events are a big part of the marketing strategy, helping fulfil objectives of lead generation, lead nurturing, conversions and advocacy (so across all stages of the marketing funnel). They can inform, engage, entertain, activate and wow audiences, giving them the chance to interact with brands in unique ways. I believe events can be compared to …
The best content marketing strategy for events in just 5 steps Read More »
10 questions to get more leads from your events
The events world has changed a lot in the past year. Whilst in 2019, marketers were planning to increase their budgets for live events (according to Bizzabo), in 2020 we had to switch to virtual events. This has meant us, event planners, have had to adapt to new formats and ways of interactions, but still …