This time last year the pandemic was still something new, that we were starting to discuss. We didn’t think it was something too serious. We were still travelling for events and didn’t think that will change as fast as it did. Ah well, we’ve adapted and our businesses survived, one way or the other. We’ve …
The events world has changed a lot in the past year. Whilst in 2019, marketers were planning to increase their budgets for live events (according to Bizzabo), in 2020 we had to switch to virtual events. This has meant us, event planners, have had to adapt to new formats and ways of interactions, but still …
The past few months have been a whirlwind for event professionals. Some have lost their jobs, others have had to transition to other areas and most have had to adapt to running virtual events. This, of course, came with its own challenges which we are now learning to overcome. To paint a picture of the …
A study conducted by Eventsforce in April 2020 on 550 event professionals showed that with the current situation that led to many live events being cancelled or postponed, 50% of organisers are now moving their events online (with a further 30% considering it). Don’t want to read the article? Watch the video instead: You probably …
The present situation brought a lot of changes to the way we do business and the marketing activity we can run. Even before we started social distancing, a lot of events got cancelled, from the big ones with tens of thousands of attendees such as Mobile Word Congress, to the smaller meetings, gathering 50 to …
How to replace B2B events in your marketing strategy Read More »
This is the long(er) version of the post. If you want to read a shorter version, you can do so here. Lead conversion is a pain. Not that I’m saying it, the numbers are. According to Salesforce, 79% of leads never convert and it’s no wonder. 44% of sales people give up after one “no” and an extra 22% after the second (More than Accountants). It’s not looking peachy for marketers either, since 1 in …
5+ strategies and tools that help you convert more leads (long) Read More »
This is the shorter version of this article, so if you want to go into more details or simply look busier for longer at work, here is the long version. With 79% of leads never converting (according to Salesforce), lead closing is an area that needs constant TLC. Whether you’re aiming to grow from 1% …
5+ strategies and tools that help you convert more leads (short) Read More »
Ask any marketer and they’ll tell you the same thing: there is no miracle formula for the best performing marketing strategy. Each industry, sector and target audience has its own specifics, so the key is to track, test and optimise. However, there are 3 key areas that absolutely every pro marketer nails down to the …
3 things marketing pros do for the best marketing strategy Read More »
Most of event and B2B marketers will know the drill. You need to run a campaign and one of your key tactics is email marketing – kind of logical when you think that 86% of professionals saying they prefer to use email when communicating for business purposes (Source). To increase the number of contacts you’re …
Building a contact list in a GDPR compliant world Read More »
I came across this article today, which discussed what experiential marketing is via an interview with the creator of the term. And as I read through, it got me thinking how this is very relevant for B2B marketing as well. The article names experiential marketing as the content that goes beyond purchase and I strongly …
