Most of event and B2B marketers will know the drill. You need to run a campaign and one of your key tactics is email marketing – kind of logical when you think that 86% of professionals saying they prefer to use email when communicating for business purposes (Source). To increase the number of contacts you’re …
Building a contact list in a GDPR compliant world Read More »
One of the million dollar questions in event marketing is “how do you attract attendees”. To try and answer it, we’ve created The B2B Event Marketing Guide, a 15 chapters report on the full marketing strategy and planning process that goes behind a business event. The article below is an excerpt from the guide. Find the …
B2B Event Marketing Guide – Owned Media (Website & Blog) Read More »
I came across this article today, which discussed what experiential marketing is via an interview with the creator of the term. And as I read through, it got me thinking how this is very relevant for B2B marketing as well. The article names experiential marketing as the content that goes beyond purchase and I strongly …
What are the main channels you should be using in event marketing? Read through a new chapter of The B2B Event Marketing Blueprint.
As digital evolves, so do the customers. They are now expecting tailored messaging and offerings, plus, a direct interaction which is friendly and professional at the same time. Whether you’re hosting a webinar, a conference or a meet-up, events are great for delivering the personalised interaction your customers are after and can also help you …
One of the million dollar questions in event marketing is “how do you attract attendees”. To try and answer it, we’re putting together The B2B Event Marketing Blueprint, a 16 chapters (and counting) report on the full marketing strategy and planning process that goes behind a business event.
One of the million dollar questions in event marketing is “how do you attract attendees”. To try and answer it, we’ve created The B2B Event Marketing Guide, a 15 chapters report on the full marketing strategy and planning process that goes behind a business event. The article below is an excerpt from the guide. Find the …
B2B Event Marketing Guide – It’s the data, stupid Read More »
Although I’ve been watching Disney movies for the past 25 years, I didn’t think about how they relate to events until recently. And once you start to consider it, you realise there’s so much you can take from it. I know, this sounds crazy, but read on and you’ll see it makes so much sense! …
We’re happy to launch our “how to” series! Through these blog posts, we’ll aim to put together short guides or steps to be taken in diverse matters regarding digital marketing, content creation, lead generation or audience acquisition. For the first topic of the series, I’ve chosen one that I think makes the difference between a …
You’ve decided you want to engage with your existing and potential customers through an event. Your producer has researched the topics and is now working to confirm the top speakers in the area, you know who your target audience should be and what you want to achieve, now let’s see the results come in. In …
First steps for a great event marketing strategy Read More »
