A study conducted by Eventsforce in April 2020 on 550 event professionals showed that with the current situation that led to many live events being cancelled or postponed, 50% of organisers are now moving their events online (with a further 30% considering it). Don’t want to read the article? Watch the video instead: You probably …
If you’ve had an event scheduled for the first half of the year 2020, you probably postponed it, cancelled it and moved it online. Strict regulations mean it may be complicated to run any big events this year, so you may have to consider online ones, out of which webinar seem to be quite popular. …
The present situation brought a lot of changes to the way we do business and the marketing activity we can run. Even before we started social distancing, a lot of events got cancelled, from the big ones with tens of thousands of attendees such as Mobile Word Congress, to the smaller meetings, gathering 50 to …
How to replace B2B events in your marketing strategy Read More »
This is the long(er) version of the post. If you want to read a shorter version, you can do so here. Lead conversion is a pain. Not that I’m saying it, the numbers are. According to Salesforce, 79% of leads never convert and it’s no wonder. 44% of sales people give up after one “no” and an extra 22% after the second (More than Accountants). It’s not looking peachy for marketers either, since 1 in …
5+ strategies and tools that help you convert more leads (long) Read More »
This is the shorter version of this article, so if you want to go into more details or simply look busier for longer at work, here is the long version. With 79% of leads never converting (according to Salesforce), lead closing is an area that needs constant TLC. Whether you’re aiming to grow from 1% …
5+ strategies and tools that help you convert more leads (short) Read More »
The idea for this article came to me a few weeks ago. I was talking to a client about their marketing strategy in the previous year and they were telling me how the conferences they ran didn’t help them convert more people. So, this made me think about how well aligned our marketing objectives are …
Get more from your lead generation strategy in 2020 Read More »
Events are on the rise and that really shouldn’t be any surprise for anyone. They’re great for increasing brand awareness, generating leads, closing sales and engaging new or existing audiences. A study from last year showed that 2 in 3 B2B marketers are using in-person events to generate leads (according to Adstage). But, of course, …
You can read part 1 here. We continue our review of the strategies and tactics behind email campaigns that convert the most leads with part 2. Whilst in part 1 we looked at deliverability, email lists and subject lines, in this part we will cover: Timing of delivery Email content Follow up and automation 4. Timing …
How to develop a high converting email campaign (part 2) Read More »
Emails are one of the most effective channel for revenue generation, with 59% B2B marketers saying so (according to BtoB Magazine). Plus, nearly 3 in 4 marketers believe email marketing is a critical touchpoint along the customer journey (according to Salesforce). There’s no denying the power of email marketing across the sales cycle and what …
How to develop high converting email campaigns (part 1) Read More »
Ask any marketer and they’ll tell you the same thing: there is no miracle formula for the best performing marketing strategy. Each industry, sector and target audience has its own specifics, so the key is to track, test and optimise. However, there are 3 key areas that absolutely every pro marketer nails down to the …
3 things marketing pros do for the best marketing strategy Read More »
