Sometimes, the big companies have it good, don’t they? They have the data, the money and the resources to do what they want. Inevitably, at some point in your marketing life, you end up envying them. There they are doing it all while you have to base your decisions on hunch rather than historical data. …
Beginner’s guide: build customer personas with no data Read More »
Events are a big part of the marketing strategy, helping fulfil objectives of lead generation, lead nurturing, conversions and advocacy (so across all stages of the marketing funnel). They can inform, engage, entertain, activate and wow audiences, giving them the chance to interact with brands in unique ways. I believe events can be compared to …
The best content marketing strategy for events in just 5 steps Read More »
I like reading. Give me a good book and I’ll power through the book in a few days usually. But give me a business book and I’ll postpone it for ever and ever, only reading a few pages at a time. I just find them too boring and hard to read due to the lack …
Set up your personality based marketing strategy Read More »
The idea for this article came to me a few weeks ago. I was talking to a client about their marketing strategy in the previous year and they were telling me how the conferences they ran didn’t help them convert more people. So, this made me think about how well aligned our marketing objectives are …
Get more from your lead generation strategy in 2020 Read More »
Events are on the rise and that really shouldn’t be any surprise for anyone. They’re great for increasing brand awareness, generating leads, closing sales and engaging new or existing audiences. A study from last year showed that 2 in 3 B2B marketers are using in-person events to generate leads (according to Adstage). But, of course, …
You can read part 1 here. We continue our review of the strategies and tactics behind email campaigns that convert the most leads with part 2. Whilst in part 1 we looked at deliverability, email lists and subject lines, in this part we will cover: Timing of delivery Email content Follow up and automation 4. Timing …
How to develop a high converting email campaign (part 2) Read More »
Emails are one of the most effective channel for revenue generation, with 59% B2B marketers saying so (according to BtoB Magazine). Plus, nearly 3 in 4 marketers believe email marketing is a critical touchpoint along the customer journey (according to Salesforce). There’s no denying the power of email marketing across the sales cycle and what …
How to develop high converting email campaigns (part 1) Read More »
