virtual event Archives - EMarketing Stars

In the fast-paced world of digital marketing, lead generation is the lifeblood of small and medium-sized enterprises (SMEs). It’s the key to finding potential customers, nurturing relationships, and ultimately driving business growth. However, for many SMEs in the tech industry, understanding effective lead generation strategies can be a daunting task. Fear not! In this article, …

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Oct 15 202011/05/2021

The best content marketing strategy for events in just 5 steps

How to

Events are a big part of the marketing strategy, helping fulfil objectives of lead generation, lead nurturing, conversions and advocacy (so across all stages of the marketing funnel). They can inform, engage, entertain, activate and wow audiences, giving them the chance to interact with brands in unique ways. I believe events can be compared to …

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Sep 22 202011/05/2021

10 questions to get more leads from your events

Blog post

The events world has changed a lot in the past year. Whilst in 2019, marketers were planning to increase their budgets for live events (according to Bizzabo), in 2020 we had to switch to virtual events. This has meant us, event planners, have had to adapt to new formats and ways of interactions, but still …

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Aug 4 202011/05/2021

12 virtual events statistics

Blog post

The past few months have been a whirlwind for event professionals. Some have lost their jobs, others have had to transition to other areas and most have had to adapt to running virtual events. This, of course, came with its own challenges which we are now learning to overcome. To paint a picture of the …

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May 13 202011/05/2021

Why your virtual event sucks

Blog post

A study conducted by Eventsforce in April 2020 on 550 event professionals showed that with the current situation that led to many live events being cancelled or postponed, 50% of organisers are now moving their events online (with a further 30% considering it). Don’t want to read the article? Watch the video instead: You probably …

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Apr 30 202008/01/2021

Tips for a great webinar – Infographic

Infographic

If you’ve had an event scheduled for the first half of the year 2020, you probably postponed it, cancelled it and moved it online. Strict regulations mean it may be complicated to run any big events this year, so you may have to consider online ones, out of which webinar seem to be quite popular. …

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Apr 14 202011/05/2021

How to replace B2B events in your marketing strategy

Blog post

The present situation brought a lot of changes to the way we do business and the marketing activity we can run. Even before we started social distancing, a lot of events got cancelled, from the big ones with tens of thousands of attendees such as Mobile Word Congress, to the smaller meetings, gathering 50 to …

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Dec 3 201908/01/2021

How to promote your event

How to

Events are on the rise and that really shouldn’t be any surprise for anyone. They’re great for increasing brand awareness, generating leads, closing sales and engaging new or existing audiences. A study from last year showed that 2 in 3 B2B marketers are using in-person events to generate leads (according to Adstage). But, of course, …

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