TL, DR? I’m presenting a lead nurturing strategy that takes you through these steps: Analyse current lead flows Map your assets and build new ones Automate what can be automated Use a multi-channel approach Tailor the steps in the flow on previous engagement Monitor, report and redo If you’re like most marketing teams I’ve talked …
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This is the long(er) version of the post. If you want to read a shorter version, you can do so here. Lead conversion is a pain. Not that I’m saying it, the numbers are. According to Salesforce, 79% of leads never convert and it’s no wonder. 44% of sales people give up after one “no” and an extra 22% after the second (More than Accountants). It’s not looking peachy for marketers either, since 1 in …
5+ strategies and tools that help you convert more leads (long) Read More »
This is the shorter version of this article, so if you want to go into more details or simply look busier for longer at work, here is the long version. With 79% of leads never converting (according to Salesforce), lead closing is an area that needs constant TLC. Whether you’re aiming to grow from 1% …
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The idea for this article came to me a few weeks ago. I was talking to a client about their marketing strategy in the previous year and they were telling me how the conferences they ran didn’t help them convert more people. So, this made me think about how well aligned our marketing objectives are …
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One of the million dollar questions in event marketing is “how do you attract attendees”. To try and answer it, we’re putting together The B2B Event Marketing Guide, a 15 chapters report on the full marketing strategy and planning process that goes behind a business event. The article below is an excerpt from the guide. Find …
