For those of you who, like me, prefer to read, check out the full article. For those of you on the visual side, here is the infographic presenting it: About the author: I am Raluca Apostol, Founder and Account Director at eMarketing Stars and I have marketed over 60 events in the last 9 years, …
What makes people open an email? Click it? Convert or advance through the funnel from it? A multitude of things. It’s not just in the copy, the design or the timing. It’s in all of that and much more: If you want to read more about it, check out the blogs on how to achieve …
The anatomy of a high converting email – infographic Read More »
Data is important for marketers. Here are top 15 data sources and KPIs you should be tracking: Speaking of KPIs, we’ve also launched The B2B marketing budget template, which can help you identify top performing channels for lead generation, lead nurturing and conversion. Fill in the form below and we’ll send it you via email:
There’s a lot of talk about the differences (and similarities) between B2B and B2C marketing. Some say the tactics differ greatly, others say that in the end you sell to people, so B2B isn’t that different to B2C. Regardless if you’re camp different or camp similar, both marketing strategies include something known as a lead …
If you’ve had an event scheduled for the first half of the year 2020, you probably postponed it, cancelled it and moved it online. Strict regulations mean it may be complicated to run any big events this year, so you may have to consider online ones, out of which webinar seem to be quite popular. …
