For those of you who, like me, prefer to read, check out the full article. For those of you on the visual side, here is the infographic presenting it: About the author: I am Raluca Apostol, Founder and Account Director at eMarketing Stars and I have marketed over 60 events in the last 9 years, …
Events are a big part of the marketing strategy, helping fulfil objectives of lead generation, lead nurturing, conversions and advocacy (so across all stages of the marketing funnel). They can inform, engage, entertain, activate and wow audiences, giving them the chance to interact with brands in unique ways. I believe events can be compared to …
The best content marketing strategy for events in just 5 steps Read More »
